"A 20 something will not have the same issues of a 40 something. And they maybe didn’t find someone on YouTube who could relate to their demands or their issues and problems, you know? And now I got those women saying, ‘Oh my gosh, I’m so glad I found you on YouTube. Finally, someone who speaks the same language as me in terms of fashion.’ So to me 40, 50 - it’s just a number!"
- Frederique Bros

When it comes to fashion, do you struggle to create your own unique style? Then, perhaps you should check out the YouTube Channel of this week’s guest on The Videocraft Show Presented by Video Husky.

Frédérique Bros is a French YouTuber based in Australia, who’s made a name for herself creating content for women about style and fashion. Through her videos, she aims to inspire others how to find their own sense of style that’s classy and chic without breaking the bank.

Frédérique started her YouTube channel in 2020 when, like the rest of the world, COVID forced her to reset. Nearly two years later, at the time of this interview, she’s built a loyal following of close to 160,000 subscribers and more than 12-million YouTube views.

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago speaks to Frédérique about starting a YouTube channel in a time of great uncertainty plus:

• The importance of embracing being bad when you first start creating.
• How Frederique has learned how to deal with negative feedback and criticism.
• Why age shouldn’t matter when you deciding to start a YouTube channel.

And so much more…

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Relevant Links

• Frédérique on YouTube
• Frédérique's Website
• Frédérique on Instagram
• Frédérique on TikTok

Chapters

• (00:00 ) Intro
• (02:51 ) Start of conversation with Frédérique
• (04:01 ) Origins of her creativity
• (10:34 ) Living in Paris
• (12:31 ) Impact of visiting countries on her creativity
• (15:41 ) Helping people find their own fashion style
• (22:15 ) Finding a niche audience in YouTube
• (26:59 ) Understanding the different social media platforms
• (34:05 ) Dealing with negative feedback and criticism
• (41:57 ) Difference of YouTube to the other social media platforms
• (46:49 ) What prevented her to start a YouTube Channel before
• (49:24 ) Importance of embracing being bad when you first start creating videos
• (53:36 ) Starting a YouTube Channel at the age of 40
• (57:44 ) Understanding that not everybody will like your content
• (1:04:27 ) Where to follow Frédérique

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Production Credits

• Producer/Editor: Gio Fernandez
• Graphics: Paolo Lopez